Germanos, the biggest network of telecom stores in Romania, with over 250 selling points in the country, strengthened its partnership with Motion Vision Communication (www.mvcom.ro) this year, the latter being one of the most important playerMotion Vision Communication has offered Germanos its mobile audio billboard service MV.com-MAXI, offering the leader of the retail telecom market direct access to the consumers of the targeted towns. This way, the Germanos image and the advertising messages have literally toured not only the big cities but also the small urban centers, where the telecom retailer has a strong presence.
“We’ve chosen the outdoor mobile solutions offered by Motion Vision Communication as an optimal option for fast and targeted advertising communication for our special local offers. The GSM and accessories market is an extremely dynamic one which entails first of all flexibility at a local level. This is why we’ve chosen to complete our classical marketing mix with a targeted advertising communication environment with potentially high audiences” declared Adelina Pasat, Marketing Director for Germanos.
“The unconventional marketing strategies, like the mobile audio billboard, should be used at any time of day in order to surprise the consumer during his daily activities: going to work, to the store, in front of his block of flats. These are the starting points that make us hope that in 2009 we will triple our orders compared to what we have worked so far with Germanos annually” says Andreea Pali, general director for Motion Vision Communication.
The mobile characteristic of the visual advertising systems offered by MV.com represents a major advantage compared to similar advertising systems that are immobile. At the same time moving allows exposing new targets to the message all the time. The potential audience of MV.com-MAXI mobile audio billboard units per day is of about 600.000 hits per unit in Bucharest.
Motion Vision Communication (www.mvcom.ro) is one of the most important players on the unconventional advertising market in Romania, having been active for over 10 years. MV.com services include applications of more than 15 invention patents, which can be put into practice in the outdoor mobile area (auto & velo), visual & odorous adds, quick road – show kits, advertising on the mobile phone via BLUETOOTH, etc.
Germanos specializes in commerce with products and services regarding mobile phones and other digital products: regular phones, cameras, memory cards, also mobile phones for COSMOTE and regular phone connections and internet connections for Romtelecom.
Services offered by Germanos Telecom Romania: G-guarantee for life – guarantee for the entire use of the mobile phone, G-agenda plus – transferring all data from one mobile phone to the other, G-service (technical), G-payment of bills - for Cosmote and Romtelecom, G-credit and G-ticket – tickets to certain events.
Germanos is the present owner of the largest web of mobile phone services. In every Germanos store free repairs can be done to mobile phones, the verifying and repair of chargers and free software updates for new wave phones still in warrantee.
s on the unconventional advertising market in Romania.
