Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

Germanos, the biggest network of telecom stores in Romania, with over 250 selling points in the country, strengthened its partnership with Motion Vision Communication (www.mvcom.ro) this year, the latter being one of the most important players on the unconventional advertising market in Romania.

In a world with grocery store television screens, digitally delivered movie libraries and cellphone video clips, the average American is exposed to 61 minutes of TV ads and promotions a day.

2009 will be marked by unexpected growth in the unconventional advertising domain, when compared to traditional advertising in the context of the financial crisis, says Marian Costache managing partner of Motion Vision Communication, unconventional advertising agency that has been on the Romanian market for 12 years.

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future.

Such a campaign is based on theories of applied psychology. Communication is delivered in a multi sense manner, and the visual message as well as the audio message follow a string of words which apparently have no link to one another, and are meant to get the public’s attention.

The Autonomous Institution for Public Transport (www.ratb.ro) has recently begun, with the help of Motion Vision Communication (www.mvcom.ro), an unconventional campaign addressed to the young students of Bucharest. The campaign promotes the "ACTIVE" travelling card using an absolutely unconventional method.

The "Dematurisation" project, started by Orange and LG, inspired by an idea of F5 X- Media, has used the push Bluetooth technology in order to extend its advertising area. According to the data given by MV.com, over 15% of the 240.000 mobile phones interrogated by the server have successfully received the clip of the campaign.