Unconventional Advertising Communication Methods
According to the explicative dictionary:
Unconventional:
1. which is not conventional
2. (about art) which doesn’t use conventions, original; (about character) natural, spontaneous
3. (about energy sources) which hasn’t been imposed by long-term usage
The use of movement in order to gather audience is one of the arguments that make MVcom supports unconventional advertising communication methods. The promoted message can appear anywhere in traffic, big and visible, with sound and maybe even with smell. Unlike other in-street advertising methods MVcom mobile billboards have a bigger impact on the public because of their movement (in comparison to classic and static outdoor) and because other senses like hearing and smell are implicated.
Movement (mobility) has another advantage and that is that by movement, MVcom mobile supports (MAXI, CLASSIC, VELO) always come in contact with new masses of people
MVcom outdoor supports combine the 3 communication channels, even more because:
- we remember 10% of what we read, 20% of what we hear, 30% of what we see and 50% of what we see and hear ;
- audio and visual support assure attracting the attention while movement assures target reach;
» details about mobile audio billboard
Smell is an essential component in our coherent evolution. Regardless of this, until now there have been only shy attempts of using smell as an advertising method, although the advantage of using aromas in advertising is given by the nature of the stimulant itself.
» details about odorous communication
Advertising communication on the mobile phone is more a marketing tendency, because the phone is more than a communication device, it has become an excellent gadget for downloading the last hits, games, ring-tones, etc; reason for which 30% of consumers have a new mobile phone with sophisticated options.
» details about Bluetooth communication
