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14/05/2010 - Personalized Communication – among the success requirements for a mobile phone advertising campaign – case study

Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

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13/05/2010 - Marketing activities via mobile phone represent a profit opportunity for advertisers

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

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04/05/2010 - Outdoor Advertising Persuades

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

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News archive
MoneyRo - MVcom-MAXI and BLUEpush

The BLUEpush servers installed on MVcom-MAXI mobile crews transmitted towards the pedestrians’ mobile phones the message “Invidia e buna!” (“Envy is good!”), in crowded places in Bucharest.

7/21/2009
MVcom-MAXI

The first online campaign run by Motion Vision Communication for the MVcom-MAXI mobile outdoor services!

6/3/2009
ADRevolution 4 - "Always on the move"

From 23 to 27 February 2009 the 4th edition of AdRevolution took place. On the second day of the event, Mihaela Muresan (Marketing Manager - IKEA) and Andreea Pali (General Manager - Motion Vision Communication) have spoken about the efficiency of outdoor communication, the shapes it took over time, and the trends in outdoor advertising (classic and mobile).

2/24/2009
RATB unconventional communication via MVcom-BLUETOOTH for Bucharest students

In late 2008, RATB started a campaign to promote the ACTIVE card, a campaign mainly intended for students. For the message to efficiently reach the target, the MVcom-BLUETOOTH unconventional advertising service was chosen.

12/18/2008
Voltaj - "Dematurizarea" sent via MVcom-BLUETOOTH

In December 2008, F5-X-MEDIA has implemented a unique project at the University Square subway station for Orange and LG. Using TV screens, travelers were encouraged to activate their phones’ Bluetooth function to view the video-clip.

12/10/2008
Adevarul Movie Marathon

MVcom-MAXI outdoor crews promoted the Romanian film series provided by “Adevarul” newspaper (The Truth), in Bucharest and the main cities. Access in the cinemas was possible only with a copy of the “Adevarul” newspaper.

10/25/2008
MasterCard promo Maestro Campaign

"Cash? Soon to be forgotten." is the campaign promoted by MasterCard and the MVcom unconventional advertising company through MVcom-MAXI mobile billboards around malls in the capital. The campaign highlighted the lack of commission when paying shops with Mastercard Promo Maestro Card.

9/27/2008
RoNewMedia conference “Blue intersections of the mobile phone”
6/2/2008
Car Registration Tax Campaign

MVcom-MAXI mobile-outdoor units have been an important component in promoting the "Car Registration Tax on Wall” campaign started by Realitatea Tv. The message was sent directly into traffic, exactly where those directly interested in the Car Registration Tax subject were.

2/15/2008
BLUEpush - Sprite campaign – Romana Square

Sprite has run an unconventional, unique campaign, bearing the Motion Vision Communication imprint.
BLUEpush (MVcom-BLUETOOTH) servers forwarded to piazzas in several crowded places in Bucharest (Romana Square, Unirii Square, University Square etc.) a video package of data that “reveals the truth about Christmas".

12/15/2007
MVcom-SCENT - ADfel 2007
9/27/2007
MVcom-BLUETOOTH - Ursus Campanign – Piata Unirii

sursa: The Money Channel

6/20/2006
MVcom-BLUETOOTH – Service Launch

The launch of the MVcom-BLUETOOTH product, a device that allows the transmission and reception of mobile phone advertising messages (video commercials, logos, wallpapers etc.) via wireless technology.

Source: Jurnalul de Stiri Realitatea

3/26/2006
MVcom-PLAYGROUND - Nesquik - Winter 2005-2006
2/16/2006
MVcom-MAXI - various campaigns- 2005
12/12/2005
MVcom-MAXI and BLUETOOTH – AXE Campaign

The first advertising communication campaign via BLUEpush was conducted through mobile-outdoor for AXE by Motion Vision Commmunication. The MVcom-MAXI mobile billboard crews, equipped with BLUEpush (MVcom-BLUETOOTH) servers "spread" the AXE effect in the air.

2/15/2005
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